Sexual Stereotypes in Advertis essays

Sexual Stereotypes in Advertis essays When marketers create advertisements they create stereotypes. The most common are gender roles. Women in advertisements are displayed as sexual objects. This works because sex is one of humans basic needs (Miller and Jowles 608). These ads are targeted toward men. If they were to put a commercial on TV of a man lounging on the couch with a remote control in his hand and popping open a beer, some men might find that appealing. But, place a sexy woman on the couch with him, drooling over his wet beer bottle and they can have a man ready to jump in the car to go get some beer. The advertiser is swaying men to purchase their product by stereotyping women as being there for men's desires. The advertiser is saying that if the consumer, a man, were to go purchase their beer, somewhere in that scenario they would get a sexy woman to go with the beer. In reality, men are not that stupid. They know if they run into the local grocery store that they cannot just pick out a beautiful woman with their beer. But still, the more outlandish, the sexier, and the more skin shown, the more that image will stick in somebody's mind. And their hopes are that the next time somebody goes to purchase a six-pack of beer, that image will still be imbedded somewhere and that person will just naturally grab their brand of beer. It only works because of the stereotype placed on the woman. In a Coors light advertisement, from Maxim For Men, a set of twins is pictured. They wear tank tops that show off their bodies standing close to each other with innocent smiles on their faces. Underneath the picture is states, Heres to the twins. Turn a few pages in the magazine and you see a subsequent ad. It is the same set of twins in cheerleading outfits, showing more skin, wearing even bigger less innocent smiles. In this picture the girls appear to be having more fun. Underneath this picture it says, Heres to the twins. Again.&quo...